Custom Comic Books are the New Heroes of the Marketing Universe

For the last half-century, comic book readers have welcomed and followed characters such as Iron Man, Captain America, and Spider Man as DC Comics, Marvel Comics, and other publishers have been dispatching heroes to save the universe for decades.

The Marvel Universe, DC Universe, and corresponding cinematic universes have dominated the comics publishing industry. However, times have changed, and characters like Tony Stark are opening doors for new characters. Now you can create your own custom comic book, introducing new heroes to the comics universe.

And your business can benefit from this innovative literary genre as well. Using custom comics as a marketing tool can grow your brand awareness and draw new customers. Comics can help make your company memorable, and you may be able to reach people you wouldn’t have without them.

Your personalized comic with compelling characters and an engaging storyline can bring in more potential customers than you could dream of; here’s how.

Reach a Broader Audience

A customized comic can travel to people and places that typical advertising cannot. Posters, billboards,  and even bookmarks are all useful tools in your business’ search for growth, but they won’t get the same readers as a custom comic book.

The great philosopher  Aristotle taught his students ethos, pathos, and logos to draw in audiences more quickly. Pathos in a text or comic elicits emotion in the audience, and this creates loyalty.

There’s no better way to elicit emotion than through the unique combination of images and text that makes up a comic book—those who read and love comic books themselves know there is no other literary form quite like it.

And if comic book readers see that you’re using their favorite story-telling form to market your business, they may feel an affinity toward your brands and decide to put their consumer weight in your corner.

Using a comic book format to promote your business is an astute way to engage your audience using engaging characters and an exciting narrative. Prospective customers won’t even realize they are reading marketing materials; they’ll just be enjoying the story.

Use An Overlooked Marketing Tool

Many argue that telling a story through images and text is one of the oldest narrative methods. If you consider hieroglyphics or cave paintings to be part of the comic book genre (as both forms use images to tell a story), then comics may very well be one of the oldest narrative forms out there.

Comic books are also a powerful way to get your point across. Although they are usually reserved for a handful of genres, like super heroes or noir, this art/literary form is so malleable that it could fit almost any story type.

This adaptability is ideal as a marketing tool. One of the crucial aspects of your marketing campaign is the brand or voice of the company. Using a comic as a marketing tool can help cement this voice for your customers. You need to focus on your brand’s ethos to determine what kind of comic would work best for your marketing.

Humor, manga, noir, and the ubiquitous super hero story are all apt to attract more customers and cement your brand’s voice for them. And comics are a simpler form than the longer form blog. It takes less time for potential customers to digest a comic, as they can usually take in a panel in less time than they take to read the opening paragraph of a blog.

Create Brand Awareness

Comics are memorable. Snappy covers jump off the newsstand and shout to potential customers, “Read me!” With high-quality production value, color-saturated images, and an appealing storyline, readers won’t even know that they’re holding a marketing tool.

In our culture, we are inundated with advertisements and businesses vying for attention from every corner; it takes a lot to get wearied customers’ notice. Using a comic book as an advertising device is an original and unusual idea, making you stand out from your competitors.

Makes Email Campaigns More Effective

We’ve all done it, you get an important email, and noting the length of it, skim it and delete it as soon as possible, or maybe you let it linger in your inbox. No matter what method of avoidance you use, the gist is the same: you aren’t reading that email.

If you add images to your texts, you get something entirely different. A comic panel is much easier to read for most people, and it isn’t as intimidating. Recipients know it won’t take as long to digest a comic panel as it will a five-paragraph email and are more willing to open up the email.

Comics also connote lightheartedness. You don’t think that a comic, even one that is crime noir, is  going to be overly serious. Comics are fun to read, even for those who don’t regularly enjoy them. Sending potential customers an email that they can enjoy reading should be at the top of your marketing to-do list.

Use Your Creative Instincts

A bonus of using custom comic books to market your business is that you get to flex your creative muscles. It’s an exciting way for you to incorporate your imaginative prowess with your business acumen.

Having a fresh take on your brand and advertising angle could yield surprising results, not just in terms of your customer base but also in how you look at and feel about your business.

The Last Word

Comic books are an engaging literary form and using them as a marketing tool is a savvy marketing ploy. You can reach new types of customers, make your brand more visible, and reach your creative aspirations, all in one fell swoop. Your brand’s voice will be more apparent to your potential customers, and you can invigorate often-overlooked tools like email campaigns by using comics.

For the highest printing quality, you need the team at Comix Well Spring. Our knowledge and expertise can guide you to business success.