Tips for Choosing the Best Poster Printing Service

You don’t want to put your hard-earned money into marketing tools only to have them come out shoddy or ineffective. You often have to spend money to make money, and this applies to your advertising budget.

To create stunning visual displays that will draw your potential customers in with one glance, you have to choose the best printing company that will offer high quality, custom sizes, and choices in print resolution.

Here are some guidelines, from poster designs to poster sizes, to help you choose the right poster printing service for your business.

Poster Printing Services Explained

Before you can make an informed choice for your business, you will need to know some printing basics.

Digital pictures are made up of tiny dots called pixels. The more pixels in an image, the higher the resolution and definition. Most printers still measure resolution with dpi or dots per inch.

Old-time fax machines have a low resolution with only 200 dpi, whereas modern laser printers might have 1200 dpi, resulting in a high resolution. 300 dpi is the standard, and you should only go up from there.

Another component of printing is color. If you’re only asking for black-and-white posters, this may not be an issue, but if you want a quality color print, you should  inquire about color capacities.

• RGB – This acronym stands for the colors it uses in its additive process. Red, green, and blue are added in differing amounts to create specific hues. RGB has a broader range than the other method.
• CMYK – This acronym stands for cyan (a blue), magenta, yellow, and black. These colors are added to negate other colors’ reflective qualities on the page in a subtractive process.

RGB is used on computer screens, whereas CMYK is used mostly in printing, so printers have to convert RGB to CMYK to create quality prints.

Determine What Format You Need

Do you need your  posters printed in bulk, or do you only require a few? What about paper stock? Determining what you want is as important as finding the right printer for your business.

Some printing services will be more cost-effective for small businesses, whereas others will have options, like large format printing, that you need for larger orders. It all depends on what you need.

Do Your Research

Before choosing your printer service, cement your aims by writing down what printing services you require and your long-term goals. Are you looking to become a long-term customer? Or do you only need a few high-quality images for an upcoming event?

After you’ve narrowed down  what you want from your printing service, list them in order of importance. The printing service you finally settle on should be able to satisfy at least the top three expectations.

Make a list of all the local printers you would like to use, and research what they offer. In addition to looking on their website, you can visit the store and ask employees specific questions.

Ask About the Printer’s Capabilities

Not all shops have the same printing capabilities for posters. It helps to ask specific questions before deciding on a poster printing service.

Think about what you need, how many posters you will want in a period, and the price you think is fair. If none of your expectations match the printing service’s capabilities, you may want to keep searching.

Ask How Long It Will Take

You need to factor in turnaround times into your business budget. Give the poster printing service a firm deadline. At times, large orders can create delays, and you want to make sure your project still has precedence and will be completed on time.

Have Patience

Having a working relationship with a competent printer service is a savvy move. Putting in the time and effort to research the ideal service for your needs will save you money and frustration in the long run, so don’t rush it.

This process may take a little while, but it’s well worth the effort. Even after finding your top choice, keep the contact information available for one or two other firms for later projects.

Trust Your Gut

If you have an intuitive feeling about one poster printing service over another, you should trust this feeling. With all the research backing up your decision, the deciding factor should be based on the service’s capabilities and how you feel about the service as a whole.

Combine cost comparisons and customer reviews with your overall like or dislike of service to make your decision. Remember, depending on your business, you’ll probably use this printing service again and again. You should like the people who work there and the products they produce.

The Final Word

Visual tools are an essential piece in any business’ marketing retinue. If you’re looking for a poster printing service, consider the service’s abilities, turnaround time, reviews, and costs to make a final decision.

Comix Well Spring offers expert poster printing services and unsurpassed customer services. Let us help you spread awareness and grow your business, one poster at a time.